Earlier this month I had the opportunity to visit the Great Dane Pub while in Madison Wisconsin. In a great real-world example of internal focus, our party we were restricted to a limited menu.
Once per month, every month, for several years I visit the City of Lafayette web site to pay my water bill. Every month, I experience a flood of frustration. (get it? water, flood?) My epic journey includes buttons of confusion, terrible tool-tips, poor prioritization, and a head-to-head battle with the deadly web form of doom!
Purpose provides a framework for web design. For a while I have felt that List of One was lacking something. The site design was nice, the code was all standards based, the information was all accurate, yet I wasn't happy with it. The site lacked a clear purpose.